CLIENT:
HAWKINS BARBECUE
PROJECT:
Brand Identity
[ BRAND / STRATEGY / IDENTITY / MERCH / PACKAGING ]
Messy Face Club
Hailing from South African roots, chef / owner Matt Hawkins spent countless hours with friends and family around the “braai”, cementing his love of cooking, his knowledge of barbecue and his passion for curating a vibe.
Our brief was to translate Matt’s passion, and the quality of his food into an exciting and approachable brand; with that ‘traditional’ US BBQ edge; that would look killer on merch too.
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